FOR BRYAN

A few questions before I go further.

You mentioned the Reframe acquisition system isn’t converting the way it should. I’ve also been looking at a few things around Beyond Homes search and leasing.

Before I dig further, I want to make sure I’m not duplicating anything you’ve already built or chasing something that isn’t useful.

Short answers are fine. Skip anything that isn’t relevant.

Rather talk it through?

01 / Beyond Homes

Search & leasing

Is direct organic leasing demand worth pursuing?
How much leasing demand comes directly rather than through listing platforms?
If a lease signed today, could you tell where that renter originally found Beyond Homes?
Any constraints on changing BeyondHomes.co?
Do you have programmatic or export access to the rental inventory data?
Any markets that need more leasing demand right now?

02 / Reframe

Acquisition conversion

I’ve already looked through the acquisition app, so I won’t ask you to explain the system you’ve already built. I’m mainly trying to understand the conversion issue you mentioned.

Where does conversion break down most?
Has the Prospect Score been validated against downstream outcomes?Interested, appointments, offers, acquisitions — whatever has enough volume.
Does Prospect Score affect which leads receive outreach?
Where is the final acquisition outcome recorded?

03 / Anything I’m Missing

One last thing.

Anything useful for me to look at?

If access makes sense, read-only is plenty.